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Privacy Policy

Privacy Policy

This Privacy Policy, which is incorporated into and part of our website Terms of Use, has been prepared to better inform those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being collected and used by and through this website. PII generally means information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our Privacy Policy to understand how we collect, use, protect or otherwise handle PII collected through our website. This Privacy Policy may be located from a link (that includes the word ‘privacy’) on our home page and updates or changes to our Privacy Policy will be reflected on this Privacy Policy page.

When do we collect information?

While users can visit our blog anonymously, we may collect information from you when you subscribe to a blog, sign up to a newsletter, respond to a survey or marketing communication, surf the website or use certain features or otherwise enter information on our blog.

What personal information do we collect from the people that visit our blog, website or app?

When registering or commenting on our blog (or site), as appropriate, you may be asked to enter your name, email address, mailing address, or other details to help you with your experience. If you are 13 years of age or younger, please do not provide any personal information.

How do we use your information?

We may use the information we collect from you in the following ways: To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested. To improve our blog in order to better serve you. To allow us to better serve you in responding to your customer service requests. To administer a contest, promotion, survey or other site feature.

How do we protect visitor information?

Our website is scanned on a regular basis for security holes, malware, and known vulnerabilities in order to make your visit to our site as reasonably safe as we can. We implement a variety of security measures when a user places an order to maintain the safety of PII.

Regarding Email

We may collect your email address in order to: Send information, respond to inquiries, and/or other requests or questions. Send you additional information related to a product and/or service you have selected. Market other products and/or services.

In our email correspondence, we strive to:

Identify advertising messages as advertisements, in some reasonable way Include the physical address of our business site or headquarters Monitor third-party email marketing services for compliance, if one is used. Allow users to unsubscribe by using the link at the bottom of each email Honor opt-out/unsubscribe requests in a timely manner NOT use false or misleading subjects or email addresses.

If at any time you would like to unsubscribe from receiving future emails from us, you can follow the instructions at the bottom of each email and we will strive to promptly remove you from all such email correspondence.

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use cookies to:

Understand and save user’s preferences for future visits. Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third party services that track this information on our behalf.

You can generally choose to have your computer warn you each time a cookie is being sent, or even turn off all cookies, through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. If you disable cookies, some features will be disabled. Note that may affect features that make your site experience more efficient and some of our services may not function properly in that case.

Third Party Disclosure

We do not sell, trade, or otherwise transfer your PII to outside parties (excluding our website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as they agree to keep such information confidential) unless we provide you with notice, provided that; we may release your PII when we believe release is appropriate to comply with the law, enforce our website policies, or protect ours or others’ rights, property, or safety.

Additionally, certain aggregate or other non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Do Not Track Signals

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Behavioral Tracking

It’s also important to note that we allow third party behavioral tracking (i.e., collecting and interpreting market research data from browsing sessions for purposes such as customizing content and/or advertising) on this website.

Data Protection

Should a data breach involving this website occur, we will use commercially reasonable efforts to notify affected users via in-site notification means within 7 business days.

GDPR Compliance

The GDPR is a new legal framework regarding data protection, from the European Union (EU) that takes effect on May 25, 2018. This law is designed to unify the current data protection privacy laws throughout the EU, and enhance the rights of citizens of the EU and protect their personal information. The GDPR applies to any business that offers products or services to the citizens of the EU or collects personal information from the citizens of the EU.

Retention of Data

We hold onto collected data indefinitely, unless an EU citizen requests their information be deleted from our records. This includes Personally Identifiable Information (PII) data as well as non-personally identifiable visitor data. We will retain and use information as necessary to comply with our legal obligations and resolve disputes.

Retrieval of Data

In compliance with the GDPR, citizens of the EU can:

  • Request access to information we have collected about you
  • Correct any information we have about you
  • Have any or all of your PII information deleted from our records

When requesting access to the information we have on you, we will provide you with a copy of the data we process about you. In order to comply with your request, we may ask you to verify your identity. At your request, we will have any reference to you deleted from our database.